Bolden The Spa
2024
Lagos, Nigeria
Last year, Bolden made moves into Lagos, introducing their stellar products and excellent formulations to the Nigerian market in an empowering and intentional way. Teaming up with Femme Africa to execute their promotion, Bolden starred in our Femme Fest '24 Beauty Market, spilled the tea to our digital audience through online content and launched an influencer campaign which culminated in a spa day with key beauty influencers and wellness girlies.
Hosted at Oma The Spa, guests were treated to the ultimate relaxation experience shut off from the hustle and bustle of the city. To kick off the day, guests got a chance to visit our Bolden testing stations fully stocked with products they got to try. From Glyocolic Acid Toners to the wildly popular under eye masks, there was something for everybody to get their hands on and carefully interact with the formulations and consistencies.
Next, it was on to the spa treatments, where guests had the opportunity to get relaxing mani-pedicures, visit the sauna and steam room, and receive aromatherapy massages. Once our guests were fully relaxed and in full spa mode, it was on to some dinner and a brief talk from Bolden’s co-founder Ndidi Obidoa about Bolden products and mission. It was amazing to see an intimate engagement between beauty professionals that felt relaxing and involved honest conversations about Bolden products and skincare routines.
Hosted at Oma The Spa, guests were treated to the ultimate relaxation experience shut off from the hustle and bustle of the city. To kick off the day, guests got a chance to visit our Bolden testing stations fully stocked with products they got to try. From Glyocolic Acid Toners to the wildly popular under eye masks, there was something for everybody to get their hands on and carefully interact with the formulations and consistencies.
Next, it was on to the spa treatments, where guests had the opportunity to get relaxing mani-pedicures, visit the sauna and steam room, and receive aromatherapy massages. Once our guests were fully relaxed and in full spa mode, it was on to some dinner and a brief talk from Bolden’s co-founder Ndidi Obidoa about Bolden products and mission. It was amazing to see an intimate engagement between beauty professionals that felt relaxing and involved honest conversations about Bolden products and skincare routines.
Hosted at Oma The Spa, guests were treated to the ultimate relaxation experience shut off from the hustle and bustle of the city. To kick off the day, guests got a chance to visit our Bolden testing stations fully stocked with products they got to try. From Glyocolic Acid Toners to the wildly popular under eye masks, there was something for everybody to get their hands on and carefully interact with the formulations and consistencies.
Next, it was on to the spa treatments, where guests had the opportunity to get relaxing mani-pedicures, visit the sauna and steam room, and receive aromatherapy massages. Once our guests were fully relaxed and in full spa mode, it was on to some dinner and a brief talk from Bolden’s co-founder Ndidi Obidoa about Bolden products and mission. It was amazing to see an intimate engagement between beauty professionals that felt relaxing and involved honest conversations about Bolden products and skincare routines.
Past projects
